Privacy policy

Privacy Policy

Last updated: July 2026

Other Wordly Enterprises Pty Ltd (ABN [INSERT ABN]), trading as PUFFIA, is committed to protecting the privacy of our customers and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website or purchasing our products, you consent to the collection and use of your information as described in this policy.

1. What Information We Collect

We may collect the following types of personal information:

● Identity information: your name, email address, phone number, and date of birth where provided
● Transaction information: your billing address, delivery address, and order history
● Payment information: payment is processed by third party payment providers and we do not store full card details
● Technical information: your IP address, browser type, device information, and website usage data collected through cookies and analytics tools
● Communications: any messages or enquiries you send to us

2. How We Collect Your Information

We collect personal information directly from you when you:

● Create an account or register on our website
● Place an order through our online store
● Subscribe to our email list or marketing communications
● Contact us via email, phone, or our website contact form
● Participate in promotions, competitions, or surveys

We also collect information automatically through your use of our website, including cookies, web beacons, and similar tracking technologies. You may disable cookies through your browser settings, however this may affect your ability to use certain features of our website.

3. How We Use Your Information

We use your personal information to:

● Process and fulfil your orders and manage your account
● Communicate with you about your orders, enquiries, or complaints
● Send you marketing and promotional communications where you have opted in to receive them
● Improve our website, products, and customer experience
● Comply with our legal and regulatory obligations
● Detect and prevent fraud or other unlawful activity

4. Marketing Communications

If you have opted in to receive marketing communications from us, we may send you emails, SMS messages, or other communications about our products, promotions, and brand updates.

You may unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email we send you, or by contacting us directly at hello@puffiaworld.com. We will process your request promptly and in accordance with the Spam Act 2003 (Cth).

5. Disclosure of Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information with trusted third parties in the following circumstances:

● Shipping and logistics providers to deliver your orders
● Payment processors to handle secure transactions
● Email and marketing service providers to manage our communications
● Analytics providers to help us understand website usage
● Professional advisers including lawyers, accountants, and insurers where necessary
● Government authorities or law enforcement where required by law

All third parties we engage are required to handle your personal information in accordance with applicable privacy laws.

6. International Transfers

Some of our third party service providers may be located outside Australia. Where your personal information is transferred overseas, we take reasonable steps to ensure it is handled in accordance with the Australian Privacy Principles. By using our website, you consent to your information being transferred to and processed in countries outside Australia where our service providers operate.

7. Data Security

We take reasonable steps to protect your personal information from misuse, loss, unauthorised access, modification, or disclosure. Our website uses Secure Socket Layer (SSL) encryption for data transmission. Payment information is handled by PCI DSS compliant payment processors.

While we implement appropriate security measures, no method of transmission over the internet is completely secure. We cannot guarantee the absolute security of your personal information.

8. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When personal information is no longer required, we will take reasonable steps to destroy or de-identify it securely.

9. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyse website traffic, and support our marketing activities. Cookies are small text files stored on your device.

We use the following types of cookies:

● Essential cookies: required for the website to function correctly
● Analytics cookies: help us understand how visitors use our website
● Marketing cookies: used to deliver relevant advertising and track campaign performance

You can control cookies through your browser settings. Disabling certain cookies may impact your experience on our website.

10. Your Rights

Under the Australian Privacy Principles, you have the right to:

Access

You may request access to the personal information we hold about you. We will respond to your request within 30 days. In some circumstances we may charge a reasonable fee to cover the cost of providing access.

Correction

If you believe any personal information we hold about you is inaccurate, incomplete, or out of date, you may request that we correct it.

Complaints

If you believe we have breached the Australian Privacy Principles, you may lodge a complaint with us at hello@puffiaworld.com. We will investigate your complaint and respond within 30 days. If you are not satisfied with our response, you may escalate your complaint to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

11. Third Party Websites

Our website may contain links to third party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before providing any personal information.

12. Children's Privacy

Our website and products are not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on our website with a revised effective date. Your continued use of our website following any changes constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact our Privacy Officer at:

Other Wordly Enterprises Pty Ltd

414 Smith Street

Collingwood, Victoria 3066

Australia

Email: hello@puffiaworld.com

Website: puffiaworld.com